Running a coffee shop isn’t easy, and nobody ever said it would be. After all, as an independent coffee shop you’re competing with big name cafes like Starbucks, and Peet’s. As much as people enjoy ragging on corporations, they know what they’re doing, and they have the business down to a science.
You don’t need competition to help your business fail. Running a successful coffee shop is complicated by the fact that most people drink coffee between 6am-11am, and the average coffee beverage costs between $2-$5. This means you have a very small window to sell many small-ticket items.
Most coffee shops fail.
They fail because so many people who decide to open a coffee shop have no idea what they’re doing, and they’re too afraid of relinquishing control to hire a manager who does.
You don’t have to fail.
Whether you want to open a coffee shop, currently own a coffee shop, or are becoming the manager of a coffee shop, the How To Run A Coffee Shop ebooks are here to help, covering everything from the science of steamed milk to hiring and firing to social media.
And stay tuned to this site for helpful information, free downloads, and drink recipes, that you can use in a coffee shop all your own.